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The Corporate Social Responsibility Notion

  • Mark Anthony Camilleri
Chapter

Abstract

Throughout the years, the corporate social responsibility (CSR) agenda has been wrought from distinctive theories and approaches. Initially, this term was typically used when evaluating the effects of business on society and the environment. As a matter of fact, the earliest contributors had associated CSR with corporate philanthropy, stewardship principles and business ethics. Yet, the businesses’ way of thinking has changed dramatically since Friedman (1962, 1970) and Levitt (1958) held that the companies’ only responsibility was to maximise their owners’ and shareholders’ wealth. Similarly, with an entrepreneurial stance, Drucker (1984, p. 62) characterised CSR as a way of tackling ‘social problem(s)’ to engender positive ‘economic benefit(s)’ to ensure ‘well paid jobs, and... wealth’.

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Authors and Affiliations

  • Mark Anthony Camilleri
    • 1
  1. 1.Department of Corporate CommunicationUniversity of MaltaMsidaMalta

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