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Proposing a New Conceptual Model Predicting Consumer Videogame Engagement Triggered Through Playful-Consumption Experiences

  • Amir Zaib Abbasi
  • Ding Hooi Ting
  • Helmut HlavacsEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9926)

Abstract

The aim of the study is to propose a conceptual model which predicts consumer videogame engagement triggered by the playful-consumption experience of videogame-play. The proposed conceptual model is based on a review of past literature on experience and engagement in videogame studies. Moreover, this study employs the hedonic theory of consumption experience and the concept of consumer engagement in order to conceptualize and operationalize the construct of playful-consumption experience and consumer videogame engagement and accordingly, develops the conceptual model. Based on the conceptual model, this study has drawn related hypothesis. This study is unique in its investigation as it examines the idea of experience from the perspective of hedonic theory of consumption experience and whereas, engagement is studied from the previous work on consumer engagement. Besides, this conceptual model is new in the field of videogame literature that examines consumer videogame engagement and playful consumption experience concurrently and this model also predicts consumer videogame engagement that is provoked by the playful-consumption experience of videogame play.

Keywords

Experience Hedonic consumption experience Playful consumption experience Imaginal experience Emotional experience Sensory experience Engagement Consumer engagement Consumer videogame engagement Cognitive Affective and behavioral engagement 

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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  • Amir Zaib Abbasi
    • 1
  • Ding Hooi Ting
    • 1
  • Helmut Hlavacs
    • 2
    Email author
  1. 1.Department of Management and HumanitiesUniversiti Teknologi PETRONASTronohMalaysia
  2. 2.Research Group Entertainment ComputingUniversity of ViennaViennaAustria

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