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Mail Composition and Recipients’ Reaction to Direct Mail

  • Thomas Geissmann
  • Christian Jaag
  • Martin Maegli
  • Urs Trinkner
Chapter
Part of the Topics in Regulatory Economics and Policy book series (TREP)

Abstract

Letter mail services have come under pressure from the emergence of electronic communication channels.

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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Thomas Geissmann
    • 1
  • Christian Jaag
    • 2
  • Martin Maegli
    • 3
  • Urs Trinkner
    • 2
  1. 1.ETH ZürichZurichSwitzerland
  2. 2.Swiss EconomicsZurichSwitzerland
  3. 3.Swiss PostBernSwitzerland

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