Non-trivial Reputation Effects on Social Decision Making in Virtual Environment

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9934)

Abstract

Reputation systems are currently used, often with success, to ensure the functioning of online services as well as of e-commerce sites. Despite the relationship between reputation and material cooperative behaviours is quite supported, less obvious appears the relationship with informative behaviours, which are crucial for the transmission of reputational information and therefore for the maintenance of cooperation among individuals. The purpose of this study was to verify how reputation affects cooperation dynamics in virtual environment, within a social dilemma situation (i.e., where there are incentives to act selfishly). The results confirm that reputation can activate prosocial conducts, however it highlights also the limitations and distortions that reputation can create.

Keywords

Reputation Cooperation Social dilemma Social decision making Social heuristics 

References

  1. 1.
    Lewin, K.: Psychological ecology. In: Cartwright, D. (ed.) Field theory in social science. Social Science Paperbacks, London (1943)Google Scholar
  2. 2.
    Haley, K.J., Fessler, D.M.: Nobody’s watching?: subtle cues affect generosity in an anonymous economic game. Evol. Hum. Behav. 26(3), 245–256 (2005)CrossRefGoogle Scholar
  3. 3.
    Bateson, M., Nettle, D., Roberts, G.: Cues of being watched enhance cooperation in a real-world setting. Biol. Lett. 2(3), 412–414 (2006)CrossRefGoogle Scholar
  4. 4.
    Ernest-Jones, M., Nettle, D., Bateson, M.: Effects of eye images on everyday cooperative behavior: a field experiment. Evol. Hum. Behav. 32(3), 172–178 (2011)CrossRefGoogle Scholar
  5. 5.
    Rand, D.G., Peysakhovich, A., Kraft-Todd, G.T., Newman, G.E., Wurzbacher, O., Nowak, M.A., Greene, J.D.: Social heuristics shape intuitive cooperation. Nat. Commun. 5, 411–419 (2014)CrossRefGoogle Scholar
  6. 6.
    Alexander, R.D.: The biology of moral systems. New York: Aldine deGruyter. In: Dana, J., Cain, D.M., Dawes, R. (2006). What you dont know wonthurt me: Costly (but quiet) exit in a dictator game. Organ. Behav. Hum. Decis. Process. 100(2), 193–201 (1987)Google Scholar
  7. 7.
    Nowak, M.A., Sigmund, K.: Evolution of indirect reciprocity by image scoring. Nature 393(6685), 573–577 (1998b)CrossRefGoogle Scholar
  8. 8.
    Milinski, M., Semmann, D., Krambeck, H.J.: Reputation helps solve the tragedy of the commons. Nature 415(6870), 424–426 (2002)CrossRefGoogle Scholar
  9. 9.
    Piazza, J., Bering, J.M.: Concerns about reputation via gossip promote generous allocations in an economic game. Evol. Hum. Behav. 29, 172–178 (2008)CrossRefGoogle Scholar
  10. 10.
    Ohtsuki, H., Iwasa, Y.: How should we define goodness? reputation dynamics in indirect reciprocity. J. Theor. Biol. 231(1), 107–120 (2004)MathSciNetCrossRefGoogle Scholar
  11. 11.
    Giardini, F., Conte, R.: Gossip for social control in natural and artificial societies. Simulation 88(1), 18–32 (2012)CrossRefGoogle Scholar
  12. 12.
    Dunbar, R.I.: Gossip in evolutionary perspective. Rev. Gen. Psychol. 8(2), 100 (2004)CrossRefGoogle Scholar
  13. 13.
    Feinberg, M., Willer, R., Stellar, J., Keltner, D.: The virtues of gossip: reputational information sharing as prosocial behavior. J. Pers. Soc. Psychol. 102(5), 1015 (2012)CrossRefGoogle Scholar
  14. 14.
    Dellarocas, C.: The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Manage. Sci. 49(10), 1407–1424 (2003)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  • Mirko Duradoni
    • 3
  • Franco Bagnoli
    • 1
    • 2
  • Andrea Guazzini
    • 2
    • 3
  1. 1.Department of Physics and AstronomyUniversity of Florence and INFNFlorenceItaly
  2. 2.Center for the Study of Complex DynamicsUniversity of FlorenceFlorenceItaly
  3. 3.Department of Science of Education and PsychologyUniversity of FlorenceFlorenceItaly

Personalised recommendations