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Mechanism Analysis of Competitive Information Synchronous Dissemination in Social Networks

  • Yuan LuEmail author
  • Yuanzhuo Wang
  • Jianye Yu
  • Jingyuan Li
  • Li Liu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9931)

Abstract

Different group of information, such as advertising and product promotion, compete with each other as they diffuse over social networks. Most of the existing methods analyze the dissemination mechanism mainly upon the information itself, without considering human characteristics. This paper uses a framework of social evolutionary game to simulate the dissemination and adjusts utility function and updating mechanism based on coordination game. We find that individuals consider more about their own reputation and more communication between them, individuals are more cautious in the face of strategy choice. When the benefit of competitive information is nearly 1.2 times of the original one, it can make up the loss of reputation caused by changing strategy. For the specific network environment based on simulation, the actual data on Sina Weibo strongly verify this rule and shows that factor of reputation promotes the cooperation and users won’t easily change their information.

Keywords

Social network Social evolutionary game Coordination game Information dissemination 

Notes

Acknowledgments

This work is supported by National Grand Fundamental Research 973 Program of China (No. 2014CB340401), National Natural Science Foundation of China (No. 61572469, 61173008, 61303244, 61402442, 61402022, 61370132, 61303049).

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Yuan Lu
    • 1
    • 2
    Email author
  • Yuanzhuo Wang
    • 1
  • Jianye Yu
    • 3
  • Jingyuan Li
    • 1
  • Li Liu
    • 2
  1. 1.Insititute of Computing TechnologyChinese Academy of ScienceChengduChina
  2. 2.School of Automation and Electical EngineeringUniversity of Science and Technology BeijingBeijingChina
  3. 3.School of InformationBeijing Wuzi UniversityBeijingChina

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