Abstract
At its core, neuromarketing aims to better understand the impact of marketing stimuli, by observing and interpreting human emotions. The rationale behind neuromarketing is that human decision making is not so much a conscious process. Instead, there is more and more evidence that the willingness to buy products and services is an emotional process where the brain uses shortcuts to accelerate the decision-making process.
Keywords
Business Ethic Brand Loyalty Ethical Culture Human Emotion Conscious Process
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Copyright information
© Springer International Publishing Switzerland 2017