An Exploratory Method to Clarify Business Potential in the Context of Industrial Internet – A Case Study

  • Maarit TihinenEmail author
  • Marika Iivari
  • Heikki Ailisto
  • Marjaana Komi
  • Jukka Kääriäinen
  • Irina Peltomaa
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 480)


This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory “scenario method” was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.


Business opportunity Future scenario Exploratory Industrial internet 



The authors would like to acknowledge the consortium of the TINTTI project.


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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  • Maarit Tihinen
    • 1
    Email author
  • Marika Iivari
    • 2
  • Heikki Ailisto
    • 1
  • Marjaana Komi
    • 1
  • Jukka Kääriäinen
    • 1
  • Irina Peltomaa
    • 1
  1. 1.VTT Technical Research Centre of Finland LtdOuluFinland
  2. 2.Oulu Business School, Martti Ahtisaari InstituteUniversity of OuluOuluFinland

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