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Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source

  • Carmela BosangitEmail author
  • Scott McCabe
  • Sally Hibbert
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9844)

Abstract

The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.

Keywords

Blogs Discourse analysis Consumer narratives Travel stories 

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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  1. 1.School of ManagementSwansea UniversitySwanseaUK
  2. 2.Nottingham University Business School, University of NottinghamNottinghamUK

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