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The Fashion Trend Concept and Its Applicability to Fashion Markets and Supply Chains

  • Samaneh Beheshti-KashiEmail author
Conference paper
Part of the Lecture Notes in Logistics book series (LNLO)

Abstract

This paper focuses on different aspects of fashion markets. In a first step, fashion levels will be classified; followed by definitions on fashion trends, and the suggestions on a fashion trend concept. In order to fill this concept and support decision-making processes along the supply chain, such as the catching of actual fashion trends, it is required to fill this concept with relevant information on different product features. Social media text data is considered as one relevant source. Showing previous researches, we assume that for instance fashion weblogs can be used for extracting this information. In a further step, we describe different fashion markets, namely fast fashion and luxury, in order to examine the applicability of the approach to real-life markets and their supply chain processes. The paper concludes by formulating hypotheses on a potential application of the approach.

Keywords

Fashion trend concept Fashion markets Fashion supply chains Social media Fast fashion Luxury markets 

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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  1. 1.International Graduate School for Dynamics in Logistics (IGS)Universität BremenBremenGermany

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