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Open Digital Business Ecosystems: A Pathway for Value Co-creation

  • Lily Sun
  • Chekfoung TanEmail author
  • Simon Robertson
  • Kecheng Liu
  • Mark Cook
  • Claire Collins
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 477)

Abstract

Individual businesses enthuse over participating in the 4 “We Economy” era [1] through a digital business ecosystem (DBE). DBE is seen as a gateway for an individual company to penetrate new markets where new products, services, and highly personalized experiences are delivered to their customers. Despite the benefits of DBE, collaboration uncertainty is the main challenge for a company wanting to participate in a wider ecosystem. This paper presents an open digital business ecosystem model that prepares companies prior to participating in the world of digital business and to secure multi-faceted benefits. This model demonstrates three key functionalities: (1) evaluating a company’s current digital and non-digital business capabilities driven by its vision, (2) capturing these capabilities in a value cloud register, and (3) integrating the business capabilities determined by innovative collaborations. A case study of a global non-profit organization is employed to demonstrate how a company connects its partners in an innovation ecosystem.

Keywords

Open digital business ecosystems Digital business capabilities Value cloud Affordance Open innovation 

Notes

Acknowledgments

This project is partially sponsored by Innovate UK (No. H4014200). We gratefully thank our industry partner who provided their substantial financial support and knowledge to the experiment of this study. This work is also partially supported by National Natural Science Foundation of China under grant No. 71532002 (key project), 71371125 and 61374177.

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Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  • Lily Sun
    • 1
  • Chekfoung Tan
    • 2
    • 3
    Email author
  • Simon Robertson
    • 3
  • Kecheng Liu
    • 2
    • 4
  • Mark Cook
    • 3
  • Claire Collins
    • 2
  1. 1.School of System EngineeringUniversity of ReadingReadingUK
  2. 2.Henley Business SchoolUniversity of ReadingReadingUK
  3. 3.United Bible SocietiesSwindonUK
  4. 4.School of Information Management and EngineeringShanghai University of Finance and EconomicsShanghaiChina

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