Hybrid electric vehicles (HEVs) can significantly contribute to sustainable road transport, yet driver behavior has a marked effect on actual energy efficiency (i.e., the ultimate sustainability effect). The objective of the present research was to examine ecodriving motivation of HEV drivers. To this end, we recruited 39 HEV drivers with above-average fuel efficiencies (suggesting at least some degree of ecodriving motivation) and collected interview data, questionnaire responses, and fuel efficiency data. Specifically, we assessed factors that motivated drivers to drive energy efficiently as well as factors that led to reduced ecodriving behavior. Ecodriving motivation of HEV drivers was found to be particularly driven by the goals of environmental protection, cost reduction, and gamification aspects. Furthermore, relationships between drivers’ most important ecodriving motivation and the level of ecodriving motivation, the achieved fuel efficiency, the level of total HEV driving experience, as well as typical HEV driving distances were examined.
Hybrid electric vehicles Ecodriving Motivation Driving behavior
This is a preview of subscription content, log in to check access.
This research was partly supported by a DAAD grant to the first author and an ERASMUS+ grant to the second author. We gratefully thank Prof. Dr. Josef Krems for providing parts of the research infrastructure; Juliane Ketzer and Christian Rosomm for their assistance with processing the interview data; and Christiane Attig for assistance in manuscript preparation.
Dijk, M., Orsato, R.J., Kemp, R.: The emergence of an electric mobility trajectory. Energy Policy 52, 135–145 (2013)CrossRefGoogle Scholar
Al-Alawi, B.M., Bradley, T.H.: Review of hybrid, plug-in hybrid, and electric vehicle market modeling studies. Renew. Sustain. Energy Rev. 21, 190–203 (2013)CrossRefGoogle Scholar
Barkenbus, J.N.: Eco-driving: an overlooked climate change initiative. Energy Policy 38, 762–769 (2010)CrossRefGoogle Scholar
Franke, T., Arend, M.G., McIlroy, R.C., Stanton, N.A.: Ecodriving in hybrid electric vehicles—exploring challenges for user-energy interaction. Appl. Ergon. 55, 33–45 (2016)CrossRefGoogle Scholar
Stillwater, T., Kurani, K.S.: Drivers discuss ecodriving feedback: goal setting, framing, and anchoring motivate new behaviors. Transp. Res. Part F 19, 85–96 (2013)CrossRefGoogle Scholar
Pampel, S.M., Jamson, S.L., Hibberd, D.L., Barnard, Y.: How I reduce fuel consumption: an experimental study on mental models of eco-driving. Transp. Res. Part C 58(D), 669–680 (2015)Google Scholar
McIlroy, R.C., Stanton, N.A.: A decision ladder analysis of eco-driving: the first step towards fuel-efficient driving behaviour. Ergonomics 58, 866–882 (2015)CrossRefGoogle Scholar
Mansfield, L.R., Guros, F., Truxillo, D.M., Macarthur, J.: Individual and contextual variables enhance transfer for a workplace eco-driving intervention. Transp. Res. F 37, 138–143 (2016)CrossRefGoogle Scholar
Lauper, E., Moser, S., Fischer, M., Matthies, E., Kaufmann-Hayoz, R.: Psychological predictors of eco-driving: a longitudinal study. Transp. Res. F 33, 27–37 (2015)CrossRefGoogle Scholar
Schießl, C., Fricke, N., Staubach, M.: Identification and analysis of motives for eco-friendly driving within the eco-move project. IET Intell. Transp. Syst. 7, 46–54 (2013)CrossRefGoogle Scholar
Lai, W.: The effects of eco-driving motivation, knowledge and reward intervention on fuel efficiency. Transp. Res. D 34, 155–160 (2015)CrossRefGoogle Scholar
Dogan, E., Bolderdijk, J.W., Steg, L.: Making small numbers count: environmental and financial feedback in promoting eco-driving behaviours. J. Consum. Policy 37, 413–422 (2014)CrossRefGoogle Scholar
Cristea, M., Paran, F., Delhomme, P.: The role of motivations for eco-driving and social norms on behavioural intentions regarding speed limits and time headway. Int. J. Social Behav. Educ. Econ. Bus. Ind. Eng. 6, 1486–1491 (2012)Google Scholar
Dogan, E., Steg, L., Delhomme, P.: The influence of multiple goals on driving behavior: the case of safety, time saving, and fuel saving. Accid. Anal. Prev. 43, 1635–1643 (2011)CrossRefGoogle Scholar
Summala, H.: Towards understanding motivational and emotional factors in driver behaviour: comfort through satisficing. In: Cacciabue, P.C. (ed.) Modelling Driver Behaviour in Automotive Environments, pp. 189–207. Springer, London (2007)CrossRefGoogle Scholar
Fuller, R.: Driver control theory: from task difficulty homeostasis to risk homeostasis. In: Porter, B.E. (ed.) Handbook of Traffic Psychology, pp. 13–26. Academic Press, London (2011)CrossRefGoogle Scholar
Braun, V., Clarke, V.: Using thematic analysis in psychology. Qual. Res. Psychol. 3, 77–101 (2006)CrossRefGoogle Scholar
Hothorn, T., Hornik, K., van de Wiel, M., Zeileis, A.: Implementing a class of permutation tests: the coin package. J. Stat. Softw. 28, 1–23 (2008)CrossRefGoogle Scholar
Cohen, J.: Statistical Power Analysis for the Behavioral Sciences, Rev edn. Academic Press, New York (1977)zbMATHGoogle Scholar