The Relationship Between Visual Website Complexity and a User’s Mental Workload: A NeuroIS Perspective

  • Ricardo Buettner
Conference paper
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 16)


I report results from an experiment on the relationship between visual website complexity and users’ mental workload. Applying a pupillary based workload assessment as a NeuroIS methodology, I found indications that a balanced level of navigation complexity, i.e., the number of (sub)menus, in combination with a balanced level of information complexity, is the best choice from a user’s mental workload perspective.


NeuroIS Eye-tracking Mental workload Pupil diameter IS complexity Website complexity Navigation complexity Information complexity 



I would like to thank Christiane Lange for laboratory assistance and the reviewers, who provided very helpful comments on the refinement of the paper. This research is funded by the German Federal Ministry of Education and Research (03FH055PX2).


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  1. 1.FOM University of Applied Sciences, MIS-InstituteMunichGermany

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