SADP: A Lightweight Beaconing-Based Commercial Services Advertisement Protocol for Vehicular Ad Hoc Network

  • Kifayat Ullah
  • Luz M. Santos
  • João B. Ribeiro
  • Edson D. S. Moreira
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9724)


Vehicular Ad hoc Network (VANET) is an auspicious technology for the future Intelligent Transportation System (ITS). A large number of safety applications are envisioned for VANET. Nonetheless, non-safety applications, more specifically advertisement of roadside commercial services, still need a great deal of attention. The classical methods of advertisements (e.g., billboards) are not adequate for the business owners (for instance: hotel, restaurant, supermarket and gas station) to promote their commercial services to the nearby travellers (drivers or passengers) on highways. We address this problem by proposing SADP—a lightweight beaconing-based commercial services advertisement protocol for VANET. Our solution is based on the Wireless Access in Vehicular Environments (WAVE) architecture. SADP performance was evaluated in a congested multi-lane highway scenario, by an extensive set of experiments. Simulation results conclude that: (a) the Road Side Unit (RSU) broadcast frequency and vehicles speed affect the reception of advertisement beacon packets; (b) a frequency of 10 advertisement beacon packets per second assures 100 % reception of all the advertised services by all vehicles and could be the basis for a premium-like type of service advertisement plan for the business owners.


WAVE IEEE 802.11p IEEE 1609.4 VANET I2V communication Beaconing Services advertisement 



The authors are thankful to The World Academy of Sciences (TWAS), Italy and to the national council for scientific and technological development (CNPq), Brazil for providing financial support under the grant number 190275/2011-1. The authors would also like to thank CEPID-CeMEAI, Sao Paulo Research Foundation (FAPESP) for funding this work under the grant number 2013/07375-0.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Kifayat Ullah
    • 1
  • Luz M. Santos
    • 1
    • 2
  • João B. Ribeiro
    • 1
  • Edson D. S. Moreira
    • 1
  1. 1.ICMC, University of São Paulo (USP)São PauloBrazil
  2. 2.University of PamplonaPamplonaColombia

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