Enhancing User Experience Design with an Integrated Storytelling Method

  • Qiong PengEmail author
  • Jean-Bernard Matterns
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9746)


Storytelling has been known as a service design method and been used broadly not only in service design but also in the context of user experience design. However, practitioners cannot yet fully appreciate the benefits of storytelling, and often confuse storytelling with storyboarding and scenarios. The digital storytelling emerged in recent years mostly focused on digital and interactive technology for new expression of stories as a tool, not pay much attention to improve user experience from the story and storytelling itself. This paper provides an integrated storytelling method consisting of three parts: Constructing Story—Inspiring Images—Visually Storytelling. Constructing Story is based on two principles to construct a story focusing on user’s needs conflict. Inspiring Images means using a set of frames to express the story based on the techniques of film to express more details about emotion and value. Visually Storytelling means visualize the story in sketching or photo storyboard. The aim is to promote discussion and communication to share insights and concepts during the whole storytelling process at the early stage of the design to enhance user experience design. The research grounds on a literature study and exemplary application of the support. This method is also a quick start for a storytelling tool design.


Storytelling User experience Conflicts 



The research reported in this paper was a part of the Ph.D.’s research project, and also supported by the 2014 project (13SB0109) and 2016 project (16ZB 0217) of Sichuan Province Department of Education and CSC. Thanks to all who were involved in this research.


  1. 1.
    Hassenzahl, M.: Experience Design. Technology for all the Right Reasons. Morgan & Claypool, San Rafael (2010)Google Scholar
  2. 2.
    Atasoy, B., Martens, J.-B.,: Crafting user experience by incorporating dramaturgical techniques of storytelling. In: DESIRE 2011 Conference (2011)Google Scholar
  3. 3.
    McKee, R.: STORY: Substance, Structure, Style, and the Principles of Screen- Writing. HarperCollins, New York (2010)Google Scholar
  4. 4.
    Inchauste, F.: Better User Experience With Storytelling-Part One. http://www.Smashingmagazing.Com/2010/01/29/better-user-experience–using-storytelling-part-one/. Accessed 30 Jan 2009
  5. 5.
    Wheeler, K.: Freytag’s Pyramid (2004) adapted from Gustav Freytag’s Technik des Dramas (1863). The Structure of Tragedy.
  6. 6.
    Duarte, N.: Resonate: Present Visual Stories that Transform Audiences. Wiley, Hoboken (2011)Google Scholar
  7. 7.
    Tassi, R.: Moodboard: Service Design Tools. Accessed 16 Mar 2010
  8. 8.
    Quesenber, W., Brooks, K.: Storytelling for User Experience: Crafting Stories for Better Design. Rosenfeld Media, New YorkGoogle Scholar
  9. 9.
    Ozcelik, D., Buskermolen, J.T.: Co-constructing stories: a participatory design technique to elicit in-depth user feedback and suggestions about design concepts. In: PDC 2012, Roskide, Denmark, 12–16 August 2012Google Scholar
  10. 10.
    Gruen, D., Rauch, T., Redpath, S., Ruettinger, S.: The use of stories in user experience design. Int. J. Hum.-Comput. Interact. 14(3&4), 503–534 (2002)CrossRefGoogle Scholar
  11. 11.
    The Power of Story in UX Design.
  12. 12.
    Greeberg, S., Carpendale, S., Nicolai, M.: Bill Buxton, Sketching user experiencesGoogle Scholar
  13. 13.
    Fritsch, J., Judice, A., Soini, K., Tretten, P.: Storytelling and repetitive narratives for design empathy: case Suomenlinna. In: Proceedings of Design Inquiries (2007)Google Scholar
  14. 14.
    Atasoy, B., Martens, J.-B.: Storyply - a tool to assist design teams in envisioning and discussing user experience. In: CHI 2011, 7–12 May 2011Google Scholar
  15. 15.
    Francisco Inchauste: Better User Experience with Storytelling (2010).
  16. 16.
    Glebas, F.: Directing the Story, Professional Storytelling and Storyboarding Techniques for Live Action and Animation. Elsevier Inc., Philadelphia (2009)Google Scholar
  17. 17.
    Hassenzahl, M., Diefenbach, S.: Well-being, need fulfilment, and experience design. In: DIS 2012 Workshop Designing Wellbeing (2012)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of Culture and ArtChengdu University of Information TechnologyChengduChina
  2. 2.Department of Industrial DesignEindhoven University of TechnologyEindhovenThe Netherlands

Personalised recommendations