Improving Sense of Well-Being by Managing Memories of Experience
Memories of experience are influenced by a peak-end effect . Memories are modified to emphasize the final portions of an experience, and the peak positive, or negative, portion of that experience. We examine peak-end effects on judged Technical Quality (TQ) of online video. In two studies, sequences of different types of video disruption were varied so as to manipulate the peak-end effect of the experiences. The first experiment demonstrated an end effect, plus a possible peak effect involving negative, but not positive, experience. The second study manipulated payment conditions so that some sessions were structured as requiring payment to watch the video. The second study also distinguished between a peak effect and a possible sequence effect. Evidence was again found for an end effect, with a secondary effect of sequence, but no evidence was found for a peak effect independent of sequencing.
KeywordsTechnical quality Over-The-Top video Peak-End effect
The authors would like to thank KanmanusOngvisatepaiboon for his assistance in developing the software used in the experiment. This research was funded by a grant from TELUS Communications Company, and by an NSERC Collaborative Research Development Grant, both to the first author.
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