Analysis of Product Use by Means of Eye Tracking and EEG: A Study of Neuroergonomics

  • Rafaela Q. BarrosEmail author
  • Ademário S. Tavares
  • Wilson Albuquerque
  • Jaciara Clarissa da Silva
  • Isaltino Abel de Lemos
  • Raísa Lorena Siqueira de Albuquerque Cardoso
  • Marcelo Márcio Soares
  • Marcelo R. Cairrao
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9747)


Studies related to measuring user satisfaction with soft drinks PET packaging are still scarce, especially when related to users’ actual performance in the act of opening screw caps. Although there are usability techniques that evaluate a user’s experience by using the process for conceptualizing and evaluating consumer products, the researcher does not always have factual knowledge about whether or not the experience reported by the user at the time of the research fully matches what the user actually experienced. This study conducted a usability evaluation of how a sample of users manually handled PET bottles for soft drinks by making a comparison between the experience as reported by the user and the real experience that the user underwent by using three techniques to measure them, namely usability analysis, eye tracking and electroencephalography (EEG).


Ergonomics Usability Neuroergonomics EEG Eye tracking 


  1. 1.
    Razza, B.M., Paschoarelli, L.C.: Avaliação de forças de preensão digital: parâmetros para o design ergonômico de produtos, vol. 4, p. 77 (2009)Google Scholar
  2. 2.
    Paschoarelli, L.C., Menezes, M.S.: Design e ergonomia: aspectos metodológicos, 1st edn., vol. 1, p. 279. Cultura Academica, São Paulo (2009)Google Scholar
  3. 3.
    Bevan, N.: Measuring usability as quality of use. J. Softw. Qual. 4, 115–140 (1995)CrossRefGoogle Scholar
  4. 4.
    Tullis, T., Albert, B.: Measuring the User Experience: Collecting, Analyzing and Presenting Usability Metrics. Elsevier Inc., Waltham (2008)Google Scholar
  5. 5.
    Parasuraman, R.: Neuroergonomics: research and practice. Theor. Issues Ergon. Sci. 4(1–2), 5–20 (2003)CrossRefGoogle Scholar
  6. 6.
    Parasuraman, R., Rizzo, M.: Neuroergonomics: The Brain at Work. Oxford University Press, Oxford (2007)Google Scholar
  7. 7.
    Silva, D.C.: A influência do design na aplicação de forças manuais para abertura de embalagens plásticas de refrigerantes. Dissertação (Mestrado em Desenho Industrial) - Universidade Estadual Paulista Júlio de Mesquita Filho, Fundação de Amparo à Pesquisa do Estado de São Paulo (2012)Google Scholar
  8. 8.
    Berman, R.A., Colby, C.L., Genovese, C.R., Voyvodic, J.T., Luna, B., Thulborn, K.R., Sweeney, J.A.: Cortical networks subserving pursuit and saccadic eye movements in humans: an FMRI study. Hum. Brain Mapp. 8, 209–225 (1999)CrossRefGoogle Scholar
  9. 9.
    Gallace, A., Spence, C.: Touch and the body: the role of the somatosensory cortex in tactile awareness. Psyche 16(1), 30–67 (2012)Google Scholar
  10. 10.
    Purves, D., Augustine, G.J., Fitzpatrick, D., Hall, W.C., Lamantia, A., White, L.E.: Neuroscience, 5th edn. Sinauer Associates, Sunderland (2011)Google Scholar
  11. 11.
    Mcglone, F., Reilly, D.: The cutaneous sensory system. Neurosci. Behav. Rev. 34, 148–159 (2010). ElsevierCrossRefGoogle Scholar
  12. 12.
    Pradeep, A.K.: Can neuromarketing research increase sales? (2010) Google Scholar
  13. 13.
    Berry, L.L., et al.: Managing the total customer experience. Sloan Manag. Rev. 43(3), 85–90 (2002)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Rafaela Q. Barros
    • 1
    Email author
  • Ademário S. Tavares
    • 1
  • Wilson Albuquerque
    • 1
  • Jaciara Clarissa da Silva
    • 3
  • Isaltino Abel de Lemos
    • 4
  • Raísa Lorena Siqueira de Albuquerque Cardoso
    • 5
  • Marcelo Márcio Soares
    • 1
  • Marcelo R. Cairrao
    • 2
  1. 1.Post-Graduate Program in Design, Federal University of PernambucoRecifeBrazil
  2. 2.Post-Graduate Program in Physiology and Pharmacology, Federal University of PernambucoRecifeBrazil
  3. 3.Unifavip DeVryCaruaruBrazil
  4. 4.Undergraduate Program in Interior Design, Unifavip DeVryCaruaruBrazil
  5. 5.Post-Graduate Program in Public Health, Unifavip DeVryCaruaruBrazil

Personalised recommendations