Cuteness Design in the UX: An Initial Analysis

  • Aaron MarcusEmail author
  • Xiaojuan Ma
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9747)


The authors conducted initial research/analysis of cuteness, especially in East Asian countries, and its existing/potential use in computer-based products/services worldwide. They provide a taxonomy of cuteness to guide developers and offer initial recommendations.


Appeal Asia China Culture Cuteness Design Development Emotion Engineering Experience Information Interface Mobile Persona Social networks Usability Usefulness User 



We acknowledge Wang, Wentao, Senior UX Designer, Baidu; Baidu [1]; Preuss [16].


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Aaron Marcus and AssociatesBerkeleyUSA
  2. 2.Department of Computer Science and EngineeringUniversity of Science and TechnologyHong KongChina

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