Design of a Mobile Augmented Reality Application: An Example of Demonstrated Usability

  • Tsai-Hsuan TsaiEmail author
  • Hsien-Tsung Chang
  • Ming-Chun Yu
  • Huan-Ting Chen
  • Chun-Yi Kuo
  • Wei-Hung Wu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9738)


Mobile augmented reality (MAR) services allow a user to interact with virtual information in the real word through the user interface (UI) of his/her mobile device. However, it is necessary to introduce augmented reality (AR)-related usability principles when developing and designing MAR services to ensure that they conform to the usability principles and provide user experiences that meet users’ expectations. On this basis, the present study designed an MAR application aimed at product marketing and providing an interactive experience based on the usability principles. In addition, experts were invited to measure the usability of the system based on a mobile-specific heuristic evaluation checklist. The results demonstrated that the MAR application designed in the present study met the system usability requirements and could provide users with a positive experience during their interactions with it.


Mobile augmented reality application Experiential marketing Usability Mobile-specific heuristic evaluation 



We thank all of the individuals who participated in the study. This research was funded by Taiwan Metal Industries Research & Development Centre, Chang Gung University, and Taiwan Ministry of Science and Technology Ministry (MOST103-2221-E-182-051-MY2).


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Tsai-Hsuan Tsai
    • 1
    Email author
  • Hsien-Tsung Chang
    • 2
  • Ming-Chun Yu
    • 1
  • Huan-Ting Chen
    • 2
  • Chun-Yi Kuo
    • 3
  • Wei-Hung Wu
    • 3
  1. 1.Department of Industrial DesignChang Gung UniversityTaoyuanTaiwan
  2. 2.Department of Computer Science and Information EngineeringChang Gung UniversityTaoyuanTaiwan
  3. 3.Metal Industries Research & Development CentreKaohsiungTaiwan

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