Every Day for an Active Self-promotion: The Dialogue Between the Shower Gel Packaging on the Shelf of a Point of Sale and the Consumer

  • Mu-Chien ChouEmail author
  • Weng-Kit Chong
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9741)


When a consumer walks into a point of purchase, their eyes start to search for the product they want. This study aims to investigate into the applications of the signs on shower gel package. For the mainstream applications, we have the following findings: In terms of packaging shape, press type is the mainstream of bottle head, while the body is largely rectangular solid. In terms of color, white is the mainstream. For the text on the package, we have at least six types of major text information, such as brand name, skin improvement effect, ingredient, aroma, attribute and volume. For text presentation, original characters are the mainstream. For packaging patterns, plant is the mainstream application, and realistic depiction is another mainstream in their presentation. In terms of packaging material, shower gel bottles are mainly made of non-transparent plastics. In this study, we have conducted a more extensive research, analyzing the applications of signs on the shower gel package in the market, and will make them available to designers or marketers as a reference.


Shower gel Packaging design Consumption-related sign 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of Bio-Industry Communication and DevelopmentNational Taiwan UniversityTaipeiTaiwan, ROC

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