How the Alignment Pattern and Route Direction Affect the Design of the Bus Stop Board: An Eye Movement Experimental Research

  • Na Lin
  • Chuanyu Zou
  • Yunhong ZhangEmail author
  • Yijun Chen
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9736)


An eye movement study was conducted to study the visual factors which influencing the searching efficiency of bus stop board. 31 ordinary adults were measured to investigate the effects of the alignment patterns, the positions of the arrow indicating bus route direction on the searching efficiency of the different sexual passengers at different age stage by Eye-tracking. The eye movement experiment took the bus stop names as material, set simulated bus route, and made series of bus stop boards with different color combinations and graphic designs. The result shows that the difference in search time and fixation times between the positions of the direction arrow and the alignment patterns of the bus name list is significant. When the arrow was below of the bus stop name list, it cost much less time for distribute alignment bus stop boards than for top alignment ones in searching destination bus stop; and when the bus stop name list was in distribute alignment, those bus stop boards which the direction arrow was below the bus stop name list had a significant advantage over those that the arrow was above in searching time and fixation times. As a conclusion, the obtained results could be a reference for design the bus stop board.


Bus stop board Alignment patterns Arrow position Searching efficiency Fixation time Eye-tracking 



The authors would like to gratefully acknowledge the support from the National Key Technology R&D Program of the Ministry of Science and Technology (2012BAK28B03, 2014BAK01B03), China National Institute of Standardization through the “special funds for the basic R&D undertakings by welfare research institutions”(522014Y-3344).


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Na Lin
    • 1
  • Chuanyu Zou
    • 1
    • 2
  • Yunhong Zhang
    • 1
    Email author
  • Yijun Chen
    • 3
  1. 1.Human Factor and Ergonomics LaboratoryChina National Institute of StandardizationBeijingChina
  2. 2.Research Group of Graphical Symbols and Way GuidanceChina National Institute of StandardizationBeijingChina
  3. 3.School of DesignCentral Academy of Fine ArtsBeijingChina

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