Cruel Intentions? – The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs

  • Christian W. ScheinerEmail author
  • Katja Krämer
  • Christian V. Baccarella
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9742)


Unethical behavior of entrepreneurs in the use of social media can have detrimental effects, both for the own entrepreneurial firm and also on competitors. In order to understand why entrepreneurs show unethical behavior a conceptual framework is developed in this paper, linking motives for financial gains, moral awareness, moral disengagement, and the tendency to make unethical decisions in the use of social media. This paper offers therewith insights into the cognitive processes of entrepreneurial decision-makers with respect to moral reasoning and ethical decision-making.


Moral disengagement Moral awareness Regulatory focus theory Social media Unethical behavior Conceptual framework Entrepreneur 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Christian W. Scheiner
    • 1
    Email author
  • Katja Krämer
    • 1
  • Christian V. Baccarella
    • 2
  1. 1.Institute of Entrepreneurship & Business DevelopmentUniversität zu LübeckLübeckGermany
  2. 2.Chair of Industrial ManagementFriedrich-Alexander-Universität Erlangen-NürnbergNürnbergGermany

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