Gamification and Social Dynamics: Insights from a Corporate Cycling Campaign
Cycling is an essential transport mode in a well-balanced urban transportation system. While most approaches for achieving an increase from today’s usually low levels of biking are focusing mainly on infrastructure measures and policies, this study presents the effects of the Biking Tourney, a bike commuting challenge between 14 companies aiming at motivating employees to commute by bike. This six-week study involved 239 participants using a socially influencing system for reporting commutes and watching the rankings. The frequency of bike commuting increased for 15 % of overall participants due to their participation. Within the subgroup of occasional bike commuters an even higher share of 30 % commuted by bike more frequently. Further analysis discusses multiple factors contributing to the engagement of employees in the tourney. As the results show the persuasiveness of the intervention, implications for a large-scale implementation are discussed.
KeywordsLow-energy mobility Cycling Behavior change Transportation Sustainability Socially influencing systems
The authors gratefully acknowledge Kent Larson and Geraldine Fitzpatrick for their advice and support within this research project. Our special acknowledgement is due to Chengzen Dai, Felipe Lozano-Landinez and Francesco Pilla for their contributions to this research and their help in conducting the presented study.
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