Gamification and Social Dynamics: Insights from a Corporate Cycling Campaign

  • Matthias Wunsch
  • Agnis Stibe
  • Alexandra Millonig
  • Stefan Seer
  • Ryan C C Chin
  • Katja SchechtnerEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9749)


Cycling is an essential transport mode in a well-balanced urban transportation system. While most approaches for achieving an increase from today’s usually low levels of biking are focusing mainly on infrastructure measures and policies, this study presents the effects of the Biking Tourney, a bike commuting challenge between 14 companies aiming at motivating employees to commute by bike. This six-week study involved 239 participants using a socially influencing system for reporting commutes and watching the rankings. The frequency of bike commuting increased for 15 % of overall participants due to their participation. Within the subgroup of occasional bike commuters an even higher share of 30 % commuted by bike more frequently. Further analysis discusses multiple factors contributing to the engagement of employees in the tourney. As the results show the persuasiveness of the intervention, implications for a large-scale implementation are discussed.


Low-energy mobility Cycling Behavior change Transportation Sustainability Socially influencing systems 



The authors gratefully acknowledge Kent Larson and Geraldine Fitzpatrick for their advice and support within this research project. Our special acknowledgement is due to Chengzen Dai, Felipe Lozano-Landinez and Francesco Pilla for their contributions to this research and their help in conducting the presented study.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Matthias Wunsch
    • 1
    • 3
  • Agnis Stibe
    • 2
  • Alexandra Millonig
    • 1
  • Stefan Seer
    • 1
  • Ryan C C Chin
    • 2
  • Katja Schechtner
    • 2
    Email author
  1. 1.Austrian Institute of TechnologyViennaAustria
  2. 2.MIT Media LabCambridgeUSA
  3. 3.Human Computer InteractionVienna University of TechnologyViennaAustria

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