Pervasive Mobile Services for Active Aging: An Exploratory Investigation into the Relationship Between Willingness-to-Adopt Mobile Devices and Shopping Experience

  • Susan E. Reid
  • Bessam Abdulrazak
  • Monica Alas
  • Jillian Bibeau
Conference paper
First Online:
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9677)

Abstract

The main purpose of research presented in this paper is to create a simplified senior shopping typology utilizing a values-based segmentation approach. This typology is then used to see whether and how certain segment’s characteristics may influence the usage of and willingness-to-adopt mobile devices related to shopping tasks. Understanding the way senior consumers shop and how pervasive mobile services can meet their needs is important to help build applications and devices which can enhance seniors’ quality of life. The research presented in this paper examines the relationship between the willingness-to-adopt mobile devices on the part of senior consumers (i.e. +65) and the relative ease they experience during shopping.

Keywords

Mobile devices Willingness-to-adopt Shopping experience Seniors 
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Notes

Acknowledgments

The authors would like to acknowledge the generous financial support of the Fonds de recherche du Quebec nature et technologie, awarded through the INTER research team, the University of Sherbrooke and Bishop’s University, as well as the volunteer assistance of Lizzy Fontana and Mary Jean Reid.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Susan E. Reid
    • 1
  • Bessam Abdulrazak
    • 2
  • Monica Alas
    • 1
  • Jillian Bibeau
    • 1
  1. 1.Bishop’s UniversityLennoxvilleCanada
  2. 2.Université de SherbrookeSherbrookeCanada

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