Exploring the Motivational Affordances of Danmaku Video Sharing Websites: Evidence from Gamification Design

  • Yuxiang ZhaoEmail author
  • Jian Tang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9733)


Danmaku video sharing website is a kind of popular social media used by digital natives in China. Very few existing studies or research models explain the psychological and behavioral aspects of user behavior in danmaku websites. The paper aims to explore the motivational affordances of Chinese danmaku websites from the gamification design perspective. Using the qualitative Delphi method and follow-up interviews, we leveraged the knowledge and experience of 18 panel members who were labelled as “UP主” in the ACG communities. Some key research findings have been drawn from the analysis.


Danmaku Motivational affordance Game elements Gamification Delphi analysis 



The authors acknowledge the research funding received by National Science Foundation in China (No. 71403119 and 71390521), and the Ministry of Education, Humanities, and Social Sciences Council in China (No. 13YJC870033).


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.School of Economics and ManagementNanjing University of Science & TechnologyNanjingChina
  2. 2.School of InformationCentral University of Finance and EconomicsBeijingChina

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