Does Online Game Community Matter?
With the rapid growth of online games, online game communities has been used to explain game players’ loyalty to the game. The purpose of this paper is to review the current literatures and summarize the constructs to explain game players’ behaviors in online game communities. In this paper, we propose a research model to predict online games continuance play. We believe this framework will help both researchers and practitioners in game research, design and development.
KeywordsOnline game Loyalty Game community
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