Influencing Factors Increasing Popularity on Facebook – Empirical Insights from European Users

  • Rainer Schmidt
  • Michael MöhringEmail author
  • Ralf-Christian Härting
  • Christopher Reichstein
  • Barbara Keller
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 255)


Popularity in social networks is a significant indicator of social success in western societies. The social capital within social networks has become an important element of social status. Therefore, the paper investigates why some users on Facebook receive more likes than others. The authors created eight hypotheses to test the influence of determinants on the popularity on the social media platform Facebook. The results show that especially gender, age, written posts and uploaded pictures or videos as well as adding new friends influences the popularity on Facebook.


Social media behavior Facebook Likes Popularity Empirical study Empirical Popularity 



We thank Johannes Schlunsky and Kristina Martyn for supporting our research.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Rainer Schmidt
    • 2
  • Michael Möhring
    • 2
    Email author
  • Ralf-Christian Härting
    • 1
  • Christopher Reichstein
    • 1
  • Barbara Keller
    • 1
  1. 1.Aalen University of Applied Sciences, Business Information SystemsAalenGermany
  2. 2.Munich University of Applied Sciences, Business Information SystemsMunichGermany

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