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Adoption of Smartphone Apps by Hotel Guests: The Roles of Trust and Word of Mouth

  • Norman ShawEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9752)

Abstract

With the growth of smartphones, organizations are increasingly engaging with their customers through mobile applications (apps). In the context of hotels, guests are able to receive enhanced services during their stay if they provide additional personal information. They learn about these applications through word of mouth and in order to adopt the apps, they must have a degree of trust in the hotel that their data is safe. In order to guide practitioners in their app development, this research empirically tests the influence of trust and word of mouth. The research model is based on extending the Technology Acceptance Model, focusing on guests’ use of smartphone apps during their hotel stay. Analysis of the responses from US guests indicates that consumers learn about new applications by word of mouth and are influenced by perceived usefulness, which is mediated by trust.

Keywords

Technology acceptance Trust Word of mouth Hotel smartphone apps PLS 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Ryerson UniversityTorontoCanada

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