As Simple as Possible and as Complex as Necessary

A Communication Kit for Geothermal Energy Projects
  • Johanna KlugeEmail author
  • Martina Ziefle
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9752)


The successful implementation of renewable energy projects – such as deep geothermal power plants – depends on the acceptance of the local public. Therefore an adequate communication strategy is needed. We conducted three empirical studies to get an empirical basis for a communication strategy. Based on that we created a toolkit for the communication of deep geothermal energy. It consists of several hierarchical arranged tools consisting of empirical based advices for a communication strategy. Basically, to reach acceptance communication should create knowledge, trust and transparency. Cornerstones to achieve this are information and participation.


Information strategy Geothermal energy Communication kit Project communication Information guideline Renewable energies 



This research project (TIGER) is funded by the German Federal Ministry for Industry and Energy (BMWi, no. FKZ 0325413A). Thanks to Sylvia Kowalewski for excellent project work. The research team owes gratitude to the ministry project coordinator Sarah Wurth for her helpful support in organizational as well as research issues.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Chair of Communication Science/Human Computer Interaction CenterRWTH AachenAachenGermany

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