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The Social Dimension of Mobile Commerce – Engaging Customers Through Group Purchase

  • Wee-Kek TanEmail author
  • Hock-Hai Teo
  • Chuan-Hoo Tan
  • Yang Yang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9751)

Abstract

Social commerce and mobile commerce have become increasingly popular in recent years because they enhance customer’s shopping process and increase businesses’ revenue. However, the extant literature does not prescribe sufficient design guidelines for implementing social commerce in a mobile commerce context. This research draws on the idea of group purchase to inject an element of social commerce into mobile commerce. A set of mobile commerce design features is carefully contrived to support group purchase in a process that maximizes social interaction among customers and their shopping partners. This could potentially increase user engagement with the mobile commerce application and encourage customer loyalty and repeated purchase.

Keywords

Mobile commerce Social commerce Group buying Engagement Design science 

Notes

Acknowledgements

The authors gratefully acknowledge the research assistance of Yifeng Hou and Yisi Fu in the development of the prototype.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Wee-Kek Tan
    • 1
    Email author
  • Hock-Hai Teo
    • 1
  • Chuan-Hoo Tan
    • 1
  • Yang Yang
    • 1
  1. 1.Department of Information SystemsNational University of SingaporeSingaporeSingapore

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