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Interactive e-Branding in e-Commerce Interfaces: Survey Results and Implications

  • Dimitrios RigasEmail author
  • Hammad Akhtar Hussain
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9751)

Abstract

This paper explores user views on the way in which interactive e-branding techniques are perceived. A survey consisting of 100 respondents was contacted to address the questions relating to the topic. It was found that current techniques may improve the effectiveness, efficiency and user satisfaction. The paper discusses the findings and concludes with recommendations for further work to improve the overall user experience through interactivity. Virtual shopping assistance was also identified as a factor that can aid users further to resolve problems during their online engagement.

Keywords

Interactivity e-Branding e-Commerce interfaces Effectiveness Efficiency User satisfaction e-Loyalty Virtual shopping assistants 

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Copyright information

© Her Majesty the Queen in Right of the United Kingdom 2016

Authors and Affiliations

  1. 1.University of West LondonLondonUK

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