Under the new economic forms of China’s “Internet +” strategy, the Internet technologies spill over into different areas in a variety of traditional industries. As a result, electronic commerce develops rapidly. With the sustainable increase of consumers shopping online, the logistics problems have become the biggest obstacle of the development of electronic commerce. We argue that one can solve the current problems in logistics and improve consumers’ satisfaction by establishing a long-term relationship of value co-creation between electronic commerce enterprises and logistics service providers. In this paper, we build a game model of electronic commerce enterprises and logistics service providers based on knowledge-sharing. We analyze the cases of one-shot game and repeated game. According to model analysis, we propose strategies for electronic commerce enterprises and logistics service providers to co-create value on the basis of knowledge-sharing from two different angles, i.e., the whole supply chain’s and its members’ perspective. These strategies may have implications to practice.
Knowledge sharing Value co-creation E-commerce enterprises Logistics service providers Game theory
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This research is supported by the National Natural Science Foundation of China through grant 71271164, and Humanities and Social Science Talent Plan in Shaanxi through grant ER42015060002, and partially supported by the Soft Science Research Program in Xi’an through grant BD33015060002.
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