Swiping vs. Scrolling in Mobile Shopping Applications
Smartphone gestures are an essential feature of app design that influence both behavioral attitudes and user performance. Due to the popularity of Tinder, a number of high profile shopping applications have adopted interfaces utilizing the swiping gesture to navigate and make sequential evaluation decisions. To understand the impacts of adopting a swipe-based interface over a traditional scroll-based interface, we construct an experiment to study the two types of haptic interactions. The results suggest that the swiping interface leads to greater cognitive absorption and playfulness in shopping applications. We find convincing support that cognitive absorption and not playfulness is significant in increasing reuse intentions and task performance.
KeywordsGestures Cognitive absorption Playfulness Mobile shopping apps
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