The Impact of Security Cues on User Perceived Security in e-Commerce
Users are expected to assess the level of security of e-commerce websites before conducting online transactions. In this research, we examine user assessment of security of e-commerce web pages based on cues presented on the web pages. A pilot study was conducted in which each subject assessed six e-commerce web pages with varying cues (i.e., HTTP vs. HTTPS, fraudulent vs. authentic URL, padlocks beside fields), and the findings are reported.
KeywordsSecurity cues e-commerce Cybersecurity Information security
This research is supported by National Science Foundation grant CNS/1537538 and the Laboratory for Information Technology at Missouri University of Science and Technology.
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