Exploitation of Web Resources Towards Increased Conversions and Effectiveness

  • Jarosław JankowskiEmail author
  • Jarosław Wątróbski
  • Paweł Ziemba
  • Wojciech Sałabun
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 55)


The development of Internet technologies is impacting the need to increase their effectiveness in achieving commercial goals. Selecting the most appropriate parameters for their functioning is highly important particularly in the area of online marketing and e-commerce platforms. Moreover, the focus on system performance is observed in terms of conversions and direct responses leading to maximum results. The proposed approach targets the reduction of complexity in the decision-making process with a multistage factorial analysis that is applied to advance the performance of internet websites towards better conversions.


Website conversion Online marketing User experience 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Jarosław Jankowski
    • 1
    Email author
  • Jarosław Wątróbski
    • 1
  • Paweł Ziemba
    • 2
  • Wojciech Sałabun
    • 1
  1. 1.West Pomeranian University of TechnologySzczecinPoland
  2. 2.The Jacob of Paradyż University of Applied Sciences in Gorzów WielkopolskiGorzów WielkopolskiPoland

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