Marketing Influence on Body Image Perception: A Bioethical Perspective

  • João Batista Blessmann WeberEmail author


There has been a steady increase in the search for aesthetic-related procedures in the medical field. New cosmetic techniques and products have been developed, and an increasing number of healthcare facilities now provide aesthetic procedures. Aesthetic surgery and other cosmetic procedures have become highly popular. Such a phenomenon shows that there is social pressure against aging, leading individuals to attempt to achieve universal beauty standards. The purpose of bioethics is to analyze and discuss the application of new values based on scientific development. The media can establish and reinforce the standards of a perfect body. This concept is stimulated by different social influences, with media outlets being the most powerful and widespread of these influences. Social media and contemporary digital technologies represent the arena where body image concepts are created, disseminated, and transformed into strong beliefs. As a result, body image disorders are increasingly common, affecting both men and women of different ages and from different sociocultural groups.


Aesthetics Bioethics Body dysmorphic disorders Body image Aesthetic surgeries Informed consent Marketing Plastic surgery Principle-based ethics Principlism 


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Copyright information

© Springer International Publishing Switzerland 2018

Authors and Affiliations

  1. 1.Pontifical Catholic University of Rio Grande do SulPorto AlegreBrazil

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