Advertisement

Bottom-up Economics. Foundations of a Theory of Distributed and Open Value Creation

  • Tobias Redlich
  • Manuel Moritz
Part of the Progress in IS book series (PROIS)

Abstract

In many industries, we can observe a paradigm shift from traditional value creation towards value co-creation and open production approaches. The boundaries of companies dissolve and many more stakeholders (suppliers, customers, users, community members etc.) are integrated into the value creation process. Thus, a new understanding and taxonomy of value creation becomes necessary to serve as a reference model in order to describe new phenomena based on the principles of so-called Bottom-up Economics. In an industrial context, openness as a precondition for participation, cooperation and interaction can be seen as a critical success factor. The need for a theory of a distributed and open value creation will be revealed by integrating case observations and conceptual insights from literature that are concerned with co-creation phenomena from a Production Engineering point of view.

Keywords

Open Source Creation Process Cloud Manufacturing Local Motor Creation System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Alisch, K. (2005). Gabler Wirtschaftslexikon. Wiesbaden: Gabler.CrossRefGoogle Scholar
  2. Allen, R. C. (1983). Collective invention. Journal of Economic Behavior and Organization, 4(1), 1–24.Google Scholar
  3. Anderson, C. (2010). In the next industrial revolution, atoms are the new bits. Wired Magazine, 2, 58–67.Google Scholar
  4. Anderson, C. (2013). Makers: das Internet der Dinge: die nächste industrielle Revolution. München: Hanser.Google Scholar
  5. Bächle, M. (2008). Ökonomische Perspektiven des Web 2.0–Open Innovation, Social Commerce und Enterprise 2.0. Wirtschaftsinformatik, 50(2), 129–132.Google Scholar
  6. Battistella, C., & Nonino, F. (2012). What drives collective innovation? Exploring the system of drivers for motivations in open innovation, web-based platforms. Information Research, 17(1), 1.Google Scholar
  7. Benkler, Y. (2002). Coase’s Penguin, or: Linux and the nature of the firm. Yale Law Journal, 112, 369–446.CrossRefGoogle Scholar
  8. Billington, C., & Davidson, R. (2013). Leveraging open innovation using intermediary networks. Production and Operations Management, 22(6), 1464–1477.CrossRefGoogle Scholar
  9. Bleicher, K. (1999). Das Konzept Integriertes Management. Frankfurt: Campus.Google Scholar
  10. Boldrin, M., & Levine, D. K. (2008a). Against intellectual monopoly. New York: Cambridge University Press.Google Scholar
  11. Boldrin, M., & Levine, D. K. (2008b). Perfectly competitive innovation. Journal of Monetary Economics, 2.Google Scholar
  12. Boldrin, M., & Levine, D. K. (2012). The case against intellectual monopoly. FRB of St. Louis Working Paper, No. 2012–035A.Google Scholar
  13. Bonabeau, E. (2009). Decisions 2.0: The power of collective intelligence. MIT Sloan Management Review, 50(2), 45–52.Google Scholar
  14. Bonaccorsi, A., & Rossi, C. (2003). Why open source software can succeed. Research Policy, 32, 1243–1258.CrossRefGoogle Scholar
  15. Bull, G., & Groves, J. (2009). The democratization of production. Learning and Leading with Technology, 37(3), 36–37.Google Scholar
  16. Bullinger, H.-J., & Warnecke, W. (2003). Neue Organisationsformen im Unternehmen. Berlin: Springer.CrossRefGoogle Scholar
  17. Campbell, T., Williams, C., Ivanova, O., & Garrett, B. (2011). Could 3D printing change the world. Atlantic council. Strategic foresight report, October 2011.Google Scholar
  18. Casati, F., & Shan, M. -C. (2000). Process automation as the foundation for e-business. In Proceedings of the 26th International Conference on Very Large Databases, 687– 691.Google Scholar
  19. Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business Review Press.Google Scholar
  20. CIRP - Internationale Forschungsgemeinschaft für Mechanische Produktionstechnik (Ed.) (2004). Produktionssysteme - Wörterbuch der Fertigungstechnik Bd. 3. Berlin: Springer.Google Scholar
  21. Crowdsourcing L. L. C. (2012). Crowdfunding Industry Report: Market Trends, Composition and Crowdfunding Platforms. Retrieved February 10, 2015, from http://www.crowdsourcing.org/document/crowdfunding-industry-report-abridged-version-market-trends-composition-and-crowdfundingplatforms/14277.
  22. de Souza Júnior, J. L. N., & Álvares, A. J. (2007). Promme: A methodology to production management in distributed manufacturing environment. In Proceedings of 19th International Congress of Mechanical Engineering November 5–9, Brasília.Google Scholar
  23. Diana, C. (2008). How I learned to stop worrying and love the hackers. Interactions, 15(2), 46–49.CrossRefGoogle Scholar
  24. Edelman, B., Jaffe, S., & Kominers, S. D. (2011). To groupon or not to groupon: The profitability of deep discounts. Harvard Business School, 11(63), 3.Google Scholar
  25. Elsenhans, H. (2004). Overcoming rent by using rent: The challenge of development. Intervention, Zeitschrift für Ökonomie, 1(1), 87–115.Google Scholar
  26. Eversheim, W. (1992). Flexible Produktionssysteme. In E. Frese (Ed.), Handwörterbuch der Organisation (p. 4), Stuttgart: Schäffer-Poeschel Verlag.Google Scholar
  27. Ford, H., Thesing, C., & Thesing, M. (1923). Mein Leben und Werk. Leipzig: List.Google Scholar
  28. Fox, S. (2009). Manufacturing goes online [advanced manufacturing technology]. Engineering and Technology, 4(15), 62–63.CrossRefGoogle Scholar
  29. Friedli, T. (2006). Technologiemanagement - Modelle zur Sicherung der Wettbewerbsfähigkeit. Berlin: Springer.Google Scholar
  30. Fründ, S. (2014). Digitale Tagelöhner. Retrieved February 10 2015, from http://www.welt.de/print/wams/wirtschaft/article126882983/Digitale-Tageloehner.html.
  31. Gaitanides, M. (1996). Prozessorganisation. In W. Kern, H.-H. Schroeder, & J. Weber (Eds.), Handwörterbuch der Produktionswirtschaft. Stuttgart: Schaeffer-Poeschel.Google Scholar
  32. Gassmann, O. (2010). Crowdsourcing. Innovationsmanagement mit Schwarmintelligenz. München: Carl Hanser Verlag.CrossRefGoogle Scholar
  33. Geron, T. (2013). Airbnb and the unstoppable rise of the share economy. Retrieved February 10, 2015, from http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/.
  34. Gershenfeld, N. (2005). Fab: The coming revolution on your desktop. From personal computers to personal fabrication. Cambridge: Basic Books.Google Scholar
  35. Gilmore, J., & Pine, J. (1999). The experience economy: work is theatre and every business a stage. Boston: Harvard Business Review Press.Google Scholar
  36. Ginger, J., McGrath, R., Barrett, B., & McCreary, V. (2012). Mini labs. In Building Capacity for Innovation Through a Local FabLab Network, Hold at World Fab Conference. Retrieved February 1, 2015, from http://cba.mit.edu/events/12.08.FAB8/workshops/CUCFL-F8-2012Submission08-14-2012.pdf.
  37. Hatch, M. (2013). The maker movement manifesto. New York: McGraw-Hill.Google Scholar
  38. Hauff, V. (1987). Unsere gemeinsame Zukunft. Der Brundtland-Bericht der Weltkommission für Umwelt und Entwicklung. Greven: Eggenkamp.Google Scholar
  39. Howe, J. (2006). The rise of crowdsourcing. Wired Magazine, 14(6), 1–4.Google Scholar
  40. Huston, L., & Sakkab, N. (2006). Connect and develop. Harvard Business Review, 84(3), 58–66.Google Scholar
  41. Kgarages (2015). http://www.100kgarages.com. Accessed 01 Feb 15.
  42. Kogut, B., & Metiu, A. (2001). Open-source software development and distributed innovation. Oxford Review of Economic Policy, 17(2), 248–264.CrossRefGoogle Scholar
  43. Langner, S. (2005). Was ist Viral Marketing? Wie Sie Mundpropaganda gezielt auslösen und gewinnbringend nutzen. Wiesbaden: Gabler.Google Scholar
  44. Levin, J. D. (2011). The economics of internet markets. National Bureau of Economic Research, w16852.Google Scholar
  45. Local Motors (2015). Retrieved October 10, 2015, from http://de.slideshare.net/johnbrogersjr/local-motors-cim-data-keynote.
  46. Lyft (2015). Retrieved February 10, 2015, from https://www.lyft.com/.
  47. Maher, M. L. (2011). Design creativity research: From the individual to the crowd. In T. Taura & Y. Nagay (Eds.), Design creativity (p. 5). London: Springer.Google Scholar
  48. MakerBot (2015). Retrieved February 16, 2015, from http://de.wikipedia.org/wiki/MakerBot#cite_note-4.
  49. Malik, O. (2000). Technology’s clearinghouse. Retrieved February 16, 2015, from http://www.forbes.com/2000/02/07/mu3.html.
  50. Mandavilli, A. (2006). Appropriate technology: Make anything, anywhere. Nature, 442(7105[S6]), 862–864.Google Scholar
  51. Markman, G. D., Siegel, D. S., & Wright, M. (2008). Research and technology commercialization. Journal of Management Studies, 45(8), 1401–1423.CrossRefGoogle Scholar
  52. Mikhak, B. et al. (2002). Fab Lab: An alternate model of ICT for development. In proceedings of the 2nd international conference on open collaborative design for sustainable innovation (p. 7).Google Scholar
  53. Mota, C. (2011). The rise of personal fabrication. In Proceedings of the 8th ACM conference on Creativity and cognition (pp. 279–288).Google Scholar
  54. Mueller-Stewens, G., & Lechnert, C. (2005). Strategisches Management. Stuttgart: Schaeffler-Poeschel.Google Scholar
  55. Norton, M., & Dann, J. (2011). Local motors: designed by the crowd, built by the customer. Harvard Business School Marketing Unit, Case 510–062.Google Scholar
  56. Open Source Ecology (2015). Retrieved February 23, 2015, from http://opensourceecology.org/.
  57. Ordanini, A., et al. (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal of Service Management, 22(4), 443–470.CrossRefGoogle Scholar
  58. Pearce, J. M. (2012). The case for open source appropriate technology. Environment, Development and Sustainability, 14(3), 8.CrossRefGoogle Scholar
  59. Pine, B. J., & Gilmore, J. H. (1999). The experience economy. Work is theatre and every business a stage, Boston: Harvard Business Review Press.Google Scholar
  60. Porter, M. E. (2004). Competitive advantage. New York/London: Free Press.Google Scholar
  61. Porter, M. E. (2008). Competitive advantage: creating and sustaining superior performance. New York: Free Press.Google Scholar
  62. Prahalad, C. K. (2011). The fortune at the bottom of the pyramid: eradicating poverty through profits. Upper Saddle River: Prentice Hall.Google Scholar
  63. Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy and Leadership, 32(3), 4–9.CrossRefGoogle Scholar
  64. Pustejovsky, J., & Stubbs, A. (2012). Natural language annotation for machine learning. Sebastopol: O’Reilly.Google Scholar
  65. Ramaswamy, V., & Ozcan, K. (2014). The co-creation paradigm. Stanford: Stanford Business Books.Google Scholar
  66. Raymond, E. (1999). The cathedral and the bazaar. Knowledge, Technology and Policy, 12(3), 23–49.CrossRefGoogle Scholar
  67. Redlich, T. (2011). Wertschöpfung in der Bottom-up-Ökonomie. Berlin: Springer.CrossRefGoogle Scholar
  68. Redlich, T. et al. (2015). Survival through openness—how traditional industry could avoid the fate of print media. Journal of Systematics; Cybernetics and Informatics, 13(1), 17–24.Google Scholar
  69. Redlich, T., Basmer, S. V., Buxbaum-Conradi, S., Krenz, P., Wulfsberg, J., & Bruhns, F. L. (2014). Openness and trust in value co-creation: Inter-organizational knowledge transfer and new business models. In Management of Engineering and Technology (PICMET), Portland International Conference on IEEE, 217–225.Google Scholar
  70. Reichwald, R. (Ed.). (2007). Der Kunde als Innovationspartner. Konsumenten integrieren, Flop-Raten reduzieren, Angebote verbessern. Wiesbaden: Gabler.Google Scholar
  71. Reichwald, R., & Piller, F. (2009). Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. Wiesbaden: SpringerGoogle Scholar
  72. Reichwald, R., Piller, F., & Ihl, C. (2009). Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. Wiesbaden: Springer.Google Scholar
  73. RepRap project (2015). Retrieved February 16, 2015 http://reprap.org/.
  74. Rosenberg, T. (2011). Crowdsourcing a better world. Retrieved February 28, 2015, from http://opinionator.blogs.nytimes.com/2011/03/28/crowdsourcing-a-better-world/?_php=true&_type=blogs&_r=0.
  75. Roser, T., DeFillippi, R., & Samson, A. (2013). Managing your co-creation mix: Co-creation ventures in distinctive contexts. European Business Review, 25(1), 20–41.CrossRefGoogle Scholar
  76. Schildhauer, T., & Voss, H. (2014). Open innovation and crowdsourcing in the sciences. Opening Science, S9, 255–269.CrossRefGoogle Scholar
  77. Schivinski, B., & Dabrowski, D. (2014). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, ahead-of-print, 1–26.Google Scholar
  78. Schneider, D. (2008). Hands on TechShop, a high-tech hands-on workshop, is expanding-perhaps to a city near you. IEEE Spectrum, 45(10), 16.CrossRefGoogle Scholar
  79. Schröder, T. (2014). Die Uberflieger. Retrieved February 20, 2015, from http://www.zeit.de/mobilitaet/2014-02/verkehr-taxi-uber.
  80. Shingo, S. (1992). Das Erfolgsgeheimnis der Toyota Produktion. Landsberg: Moderne Industrie.Google Scholar
  81. Spur, G. (1997). Optionen zukünftiger industrieller Produktionssysteme. Forschungsberichte der interdisziplinären Arbeitsgruppen der Berlin-Brandenburgischen Akademie der Wissenschaften, Bd. 4, Berlin.Google Scholar
  82. Spur, G. (1998). Technologie und Management. Leipzig: Fachbuchverlag Leipzig.Google Scholar
  83. Stangler, D., & Maxwell, K. (2012). DIY producer society. Innovations, 7(3), 3–10.CrossRefGoogle Scholar
  84. Sundararajan, A. (2013). From zipcar to the sharing economy. Retrieved February 20, 2015, from http://blogs.hbr.org/2013/01/from-zipcar-to-the-sharing-eco/.
  85. Surowiecki, J. (2005). The wisdom of crowds. New York: Anchor.Google Scholar
  86. Sydow, J. (1992). Strategische Netzwerke: Evolution und Organisation. Wiesbaden: Gabler.CrossRefGoogle Scholar
  87. Sydow, J., & Windeler, A. (1998). Organizing and evaluating interfirm networks: A structurationist perspective on network porcesses and effectiveness. Organization Science, 9(3), 265–284.CrossRefGoogle Scholar
  88. Tapscott, D., & Williams, A. D. (2008). Wikinomics: How mass collaboration changes everything. New York: Portfolio Hardcover.Google Scholar
  89. Taylor, F. W. (1919). Die Grundsätze wissenschaftlicher Betriebsführung. München: VDM Verlag Dr. Müller.Google Scholar
  90. Thomson, C. C., & Jakubowski, M. (2012). Toward an Open Source Civilization. Innovations, 7(3), 11.CrossRefGoogle Scholar
  91. Toffler, A. (1980). The third wave. London: Bantam.Google Scholar
  92. Uber (2015). Retrieved February 18, 2015, from https://www.uber.com/.
  93. Vallance, R., Kiani, S., & Nayfeh, S. (2001). Open design of manufacturing equipment. In Proceedings of the CIRP 1st International conference on agile, reconfigurable manufacturing (p. 12).Google Scholar
  94. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17.CrossRefGoogle Scholar
  95. Vivian J. M. (1992). Foundations for sustainable development: participation, empowerment and local resource management. In D. Ghai, J.M. Vivian (Eds.), Grassroots environmental action. People’s participation in sustainable development (pp. 50–77). Routledge: Routledge Chapman and Hall.Google Scholar
  96. von Hippel, E. (1978). A customer active paradigm for industrial product idea generation. Research policy, 7(3).Google Scholar
  97. Warnecke, H. -J. (1993). Der Produktionsbetrieb. Berlin: Springer.Google Scholar
  98. Weiß, B. (2007). User-Generated Advertising. Internetökonomie und Hybridität, 51, 23–38.Google Scholar
  99. Whitla, P. (2009). Crowdsourcing and its application in marketing activities. Contemporary Management Research, 5(1), 15–28.CrossRefGoogle Scholar
  100. Wiendahl, H. P. et al. (2001). Kooperative Fabrikplanung - Wandlungsfähigkeit durch zielorientierte Integration von Prozess- und Bauplanung. Werkstattstechnik wt).Google Scholar
  101. Womack, J. P., & Jones, D. T. (2004). Lean thinking: Ballast abwerfen. Frankfurt, Campus: Unternehmensgewinne steigern.Google Scholar
  102. Womack, J. P., Jones, D. T., & Roos, D. (1992). Die zweite Revolution in der Autoindustrie. Frankfurt: Heyne.Google Scholar
  103. Wong, H., & Lesmono, D. (2013). On the evaluation of product customization strategies in a vertically differentiated market. International Journal of Production Economics, 144(1), 105–117.CrossRefGoogle Scholar
  104. Wu, D., Thames, J. L., Rosen, D. W., & Schaefer, D. (2012). Towards a cloud-based design and manufacturing paradigm: looking backward, looking forward. In Proceedings of the ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, 315–328.Google Scholar
  105. Wulfsberg, J. P., Redlich, T., & Bruhns, F.-L. (2011). Open production: scientific foundation for co-creative product realization. Production Engineering, 5(2), 127–139.CrossRefGoogle Scholar
  106. Zazzle (2015). Retrieved February 23, 2015 from http://www.zazzle.de/.
  107. Zooppa (2015). Retrieved February 10, 2015, from http://zooppa.com.

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Institute of Production EngineeringHelmut Schmidt UniversiyHamburgGermany

Personalised recommendations