Persuasive Strategies to Improve Driving Behaviour of Elderly Drivers by a Feedback Approach
We are witnessing a growing aging population who wishes to live independently. In a driving context, the elderly want to maintain an active lifestyle, but they may suffer from impairments due to aging. New intelligent transportation systems can be beneficial for drivers to assist them with driving. Hence, new intelligent technologies have to be accepted and have to persuade the driver of adopting safer driving behaviours. In this paper, we present a persuasive driving feedback for elderly drivers. The feedback objectives are to evaluate the drivers’ perception of the driving fatigue and to compare it with their driving behaviour. Our first results from an exploratory field experiment with twenty elderly drivers support the use of the feedback with that category of drivers relative to fatigue perception. The originality of this paper is to enable progress in the area of persuasive technologies applied to road safety and for elder people.