Using the Bright Sparks Software Tool During Creative Design Work

  • James LockerbieEmail author
  • Neil Maiden


This chapter describes Bright Sparks, a web-based software tool that provides support for a codified version of the established Hall of Fame creativity technique. After summarising experiences with our manual use of the technique, the chapter reports codified knowledge, collected through practice, about more effective use of fictional personas in creative processes. This codified knowledge was embedded in the new web-based software tool to provide automated support to use the Hall of Fame technique. The tool has been developed to meet the needs of product and concept designers. The chapter ends with a report of the first evaluation of the application with designers, and future developments to extend the software tool.


Creative Thinking Design Thinking Creative Design Creative Problem Famous People 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



This work is supported by the EU-funded FP7 COLLAGE project number 318536.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Centre for Creativity in Professional PracticeCity UniversityLondonUK

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