Chapter

Curating the Digital

Part of the series Springer Series on Cultural Computing pp 107-123

Interactivity and User Engagement in Art Presentation Interfaces

  • Jeni MaleshkovaAffiliated withCognitive Science Research Group, Electronic Engineering and Computer Science, Queen Mary University of London Email author 
  • , Matthew PurverAffiliated withCognitive Science Research Group, Electronic Engineering and Computer Science, Queen Mary University of London
  • , Tim WeyrichAffiliated withVirtual Environments and Computer Graphics Research Group, Department of Computer Science, University College London
  • , Peter W. McOwanAffiliated withCognitive Science Research Group, Electronic Engineering and Computer Science, Queen Mary University of London

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Abstract

In spite of the rapid technological development in the field of digital image processing and communication, the dominant way of presenting works of visual art virtually is still based on more traditional methods. These are commonly related to the ‘white cube’ exhibition space, which is a popular way of displaying art in museums. Most of the attempts to introduce modern technologies in the digital presentation of visual art are based on the approach of recreating the conventional real environment using realistically rendered two- or three-dimensional computer models. Such forms of presentation fail to take full advantage of the new opportunities, offered by modern digital technologies. In this chapter, we examine through quantitative studies how interactivity in virtual environments can contribute towards visual art presentation. More precisely, we investigate how four interactivity modes through which images of visual art are presented, relate to the different phases of user engagement. The results from our studies indicate that more interactivity in an interactive application contributes towards higher user engagement with the presented content and the application itself.