Applying Psychology Research to Shopper Mindsets with Implications for Future Symbiotic Search Systems

  • Jane Lessiter
  • Eva Ferrari
  • Alessia Eletta Coppi
  • Jonathan Freeman
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9359)


Optimising communications to take account of user states is a nascent, huge and growing business opportunity for the retail and advertising worlds. Understanding people’s behaviours, thoughts and emotions to different messages in different contexts at different times, can inform the strategic planning and design of systems promoting positive customer experiences and increasing retail sales. Using theory combined with applied insights from our projects, this paper highlights a number of factors (mindset, attention, focus, time pressure and salience) that drive ‘search’ behaviour in a dynamic retail based environment. The work has implications for developing symbiotic systems.


Salience Perceptual prominence Open Closed Mindset Symbiosis Symbiotic Human-computer Interaction Technology-mediated Affective systems Attention Focus Time pressure Adaptive Responsive Advertising Retail Marketing Shopper Customer 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Jane Lessiter
    • 1
  • Eva Ferrari
    • 1
  • Alessia Eletta Coppi
    • 1
  • Jonathan Freeman
    • 1
  1. 1.Psychology DepartmentGoldsmiths University of LondonLondonUK

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