International Conference on Entertainment Computing

Entertainment Computing - ICEC 2015 pp 195-208 | Cite as

Game-Based Interactive Campaign Using Motion-Sensing Technology

  • Alf Inge Wang
  • Mari Hansen Asplem
  • Mia Aasbakken
  • Letizia Jaccheri
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9353)

Abstract

The article describes an evaluation of a prototype for doing game-based interactive advertisement campaigns in crowded public spaces using motion-sensing technology. The prototype was developed using OpenNi, XNA and Kinect, in which people who pass by a large display would be reflected on a large screen in the form of a silhouette and automatically become a part of a game. The goal of the game is for the players to gather falling objects into a container using the body to direct the objects. The objects move around when the objects collide with the silhouette of the player. The graphical representation of the falling objects and the container can be changed to fit various advertisement purposes.

The game-based interactive campaign was tested at four different public locations, and was evaluated through observations and questionnaires. Our findings suggest that there is a potential for using motion control in game-based interactive campaigns in public settings. The game attracted a good amount of attention, and seemed to tempt the curiosity of passers-by. An observed trend was that participants were comfortable playing in public and got easily engaged. Children and adolescents in groups were by far the most active participants.

Keywords

Interactive advertisement campaigns motion-sensing control games evaluation 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Alf Inge Wang
    • 1
  • Mari Hansen Asplem
    • 1
  • Mia Aasbakken
    • 1
  • Letizia Jaccheri
    • 1
  1. 1.Dept. of Computer and Information ScienceNorwegian University of Science and TechnologyTrondheimNorway

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