Research on Emotions By Marketing Scholars in Last 10 Years

  • Halimin Herjanto
  • Sanjaya Singh Gaur
Conference paper
First Online:
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This study discusses the trend in emotion research within marketing during 2002 to 2011. Employing a content analysis method, this study investigated 19 marketing journals. With increasing interest on emotion, this study is expected to help scholars seeking guidance, selecting research partners and universities, and designing emotion related research.

Keywords

Consumer Research Marketing Literature Behavioural Genetic Marketing Scholar Mixed Emotion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Academy of Marketing Science 2016

Authors and Affiliations

  • Halimin Herjanto
    • 1
  • Sanjaya Singh Gaur
    • 1
  1. 1.Auckland University of TechnologyKentUSA

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