The Franchisor/Franchisee Relationship: How can this Relationship be Strengthened from the Franchisees’ Perspective?

  • Mimi Rickard
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


Franchising plays a major role in the U.S. economy by providing growth and jobs. The International Franchise Association reported in 2009, the franchising sector was accountable for 9.5 million jobs and provided nearly $845 billion of economic output to the U.S. economy. Furthermore, for every new franchise business an estimated 20.6 either direct or indirect jobs are created and an additional $2.2 million output is achieved (Chabowski, Hult, and Mena 2011). The International Franchise Association also reported that there has been a 15 percent increase of franchising establishments in a 9 year period (2001 – 2009) from 767,483 to 883,292. Given these financial indicators, franchising has a major impact on the U.S. economy.


Percent Increase Marketing Activity Economic Output Business Relationship Cultural Perspective 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Academy of Marketing Science 2016

Authors and Affiliations

  • Mimi Rickard
    • 1
  1. 1.University of West GeorgiaBurnabyUK

Personalised recommendations