Collaborative Shopping with the Crowd

  • Andreas MladenowEmail author
  • Christine Bauer
  • Christine Strauss
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9320)


The ubiquity of information and communication technologies (ICT) stimulate collaborative shopping and bring together customers with similar interests around the world to perform cooperative and collective online shopping. As a result, various models of collaborative online group buying are emerging. This paper analyses the phases of interaction during the shopping processes and provides a systematic categorization of the online group buying based on the top-down/bottom-up crowd-shopping models. In addition, this paper discusses recent developments and challenges of group buying in order to contribute to future research directions within the field of collaborative online group buying.


Crowdsourcing Collaboration Crowd-Shopping Online group buying Group buying 2.0 Social shopping Cooperative decision making Collaborative information seeking Business model 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Andreas Mladenow
    • 1
    Email author
  • Christine Bauer
    • 2
  • Christine Strauss
    • 1
  1. 1.Department of eBusinessUniversity of ViennaViennaAustria
  2. 2.Department of Information Systems and OperationsVienna University of Economics and BusinessViennaAustria

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