What Makes You Bike? Exploring Persuasive Strategies to Encourage Low-Energy Mobility

  • Matthias WunschEmail author
  • Agnis Stibe
  • Alexandra Millonig
  • Stefan Seer
  • Chengzhen Dai
  • Katja Schechtner
  • Ryan C. C. Chin
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9072)


This paper explores three persuasive strategies and their capacity to encourage biking as a low-energy mode of transportation. The strategies were designed based on: (I) triggering messages that harness social influence to facilitate more frequent biking, (II) a virtual bike tutorial to increase biker’s self-efficacy for urban biking, and (III) an arranged bike ride to help less experienced bikers overcome initial barriers towards biking. The potential of these strategies was examined based on self-reported trip data from 44 participants over a period of four weeks, questionnaires, and qualitative interviews. Strategy I showed a significant increase of 13.5 percentage points in share of biking during the intervention, strategy II indicated an increase of perceived self-efficacy for non-routine bikers, and strategy III provided participants with a positive experience of urban biking. The explored strategies contribute to further research on the design and implementation of persuasive technologies in the field of mobility.


Low-energy mobility Persuasion Biking Cycling Behavior change Transportation Sustainability Socially influencing systems 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Matthias Wunsch
    • 1
    • 3
    Email author
  • Agnis Stibe
    • 2
  • Alexandra Millonig
    • 1
  • Stefan Seer
    • 1
  • Chengzhen Dai
    • 2
  • Katja Schechtner
    • 2
  • Ryan C. C. Chin
    • 2
  1. 1.Austrian Institute of TechnologyViennaAustria
  2. 2.MIT Media LabCambridgeUSA
  3. 3.Human Computer Interaction, Vienna University of TechnologyViennaAustria

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