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Developing Design Thinking Metrics as a Driver of Creative Innovation

  • Adam RoyaltyEmail author
  • Bernard Roth
Part of the Understanding Innovation book series (UNDINNO)

Abstract

The creative behaviors that underpin design thinking are difficult to measure. This is problematic because people who have a desire to practice design thinking in an organizational context are often assessed only on their ability to execute via traditional metrics. Therefore they have less incentive to work in a creative way. In order for organizations to fully support and incentivize design thinking, they must measure creative behaviors as much as they do executional behaviors. This chapter highlights a suite of initial metrics that arose from research on d.school alumni and organizations applying design thinking as a core driver of their innovation strategy.

Keywords

Post Survey Design Thinking Likert Item Creative Behavior Retail Firm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Hasso Plattner Institute of Design (d.school)StanfordUSA

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