A Scale for Assessing Multicultural Ethical Sensitivities to Information Disclosure on Hiv/Aids and Cancer

  • Ozwald A. J. Mascarenhas
  • Lavoisier J. Cardozo
  • Anil N. F. Aranha
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This study relates health care services marketing to culturally sensitive physician’s duties of information disclosure on HIV/AIDS and Cancer. An ethical scale to assess multicultural ethical imperatives of medical residents to information disclosure is developed, validated and checked for convergent, discriminant and nomological validities. Health care marketing implications are discussed.

Keywords

Information Disclosure Medical Resident Terminal Cancer Health Care Market Ethical Scale 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Ozwald A. J. Mascarenhas
    • 1
  • Lavoisier J. Cardozo
    • 2
  • Anil N. F. Aranha
    • 2
  1. 1.University of Detroit MercyNorfolkUSA
  2. 2.Wayne State University School of MedicineNorfolkUSA

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