Culture as a Market Entry Barrier: Some Insightful Tips for the Turkish Market
Conference paper
Abstract
This paper addresses some major issues for solving cultural problems encountered in international marketing activities and emphasizes the cultural awareness / analysis that every business should consider to enter the international markets. In this study some multicultural marketing failures experienced in Turkey by some firms have also been discussed and a new model is recommended.
Keywords
International Business Foreign Market Market Entry Cultural Awareness International Marketing
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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