Networking in Asian Business under Perspective of Intercultural Cooperation

  • Helena Chiu
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This paper provides a brief summary of a theoretical frame-work which is used to explain the development of international business relationships. It gives an outlook to an empirical study examining what kind of impact selected situational factors have on the outcome of cross-border relationships.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Helena Chiu
    • 1
  1. 1.NewarkUSA

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