Strategic Management of Networks

Abstract

Strategic management of a network organization is the set of managerial decisions and actions by which network management determines in advance what should be accomplished and how it should be achieved. In the first part of the chapter, different types of strategies at the level of networks and organizations are characterized. Subsequently, the strategic management process which is appropriate for the network is described. Traditional approaches to strategy development place emphasis on enterprise as an object from which the entire process of creation, implementation, evaluation and controlling strategy unfolds. For a network, however, it is somewhat different, as first it is necessary to define the mission and vision of the network, determine its objectives, and consequently—by implementing the necessary steps—to establish its strategies, i.e. overall, business and functional network strategy. It is also necessary to take into account the orientation of the individual network members. Consequently, the individual enterprises of the network have to update their visions and missions to fulfil the strategies of the network.

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.University of ŽilinaŽilinaSlovakia

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